July 2021

Stay on the Line: Dialler Integration and Keeping Phones Relevant for your Business

You’d think after a long period of a lot of us not being able to see each other in person we’d be eager to end that, and yet the telephone remains an ever popular way for customers to get in touch with businesses. Even as social media and live-chat continues to grow in popularity, dropping the phone really limits your customers’ options to get in touch, and in a lot of cases can really turn people off your business.

There’s reassurance in seeing you can get right in touch with a business (during business hours) when you see a phone number on their website, isn’t there? So why wouldn’t you leave this communication channel open? So let’s talk dialler integration, and why so many businesses are considering it as part of their bespoke CRM package.

Save Money & Money

By using dialler integration, businesses can achieve that all-important goal of reducing their expenditure. That’s because dialler integration reduces the number of misdialled numbers. In addition, integration can lower the cost of telecommunications equipment, serving as a more cost-effective solution.

It’s not just money that’s being saved, either: not having to deal with misdialled numbers enables your team to streamline the calling process. What’s more, clicking a telephone number instantly calls the customer – there’s no need to touch your telephone – making every precious second count.

Improved Business Overview

Another reason dialler integration is becoming so popular is the additional overview of the business it provides. As Team Lunar knows from developing our own bespoke CRM solution, the right CRM can empower businesses to make better decisions, inform strategies, and show live performance tracking from across the organisation.

With dialler integration in the mix, teams can instantly access a customer’s entire call history – including length, outcome, and even the call recording. This provides unparalleled insight into what’s happening in your customer relationships, as well as allowing employees to stay informed at every level.

Overall Better Communication

It’s not hard to see why dialler integration is being so heavily touted; it’s truly a 21st century upgrade for the humble telephone. But aside from all the talk of bespoke CRM tools and integration, it’s important to note the effect dialler integration has on customers – the people your business has set out to help.

With better access to live reporting and much more streamlined information sharing, teams can give customers a smoother experience with the business. Rather than missing out on information or sending customers in circles for an answer to their question, teams can use their combined data to do their customers justice. What’s more, all that extra time and money can be reinvested back into the business to benefit customers with new services, improved customer relationship management, and savings.

So, whether the telephone remains an integral part of your business, or you’re looking for a way to keep it relevant in the 21st century workplace, dialler integration into your bespoke CRM solution is an absolute must. But don’t just take our word for it: get in touch to arrange your free demo of the bespoke Lunar CRM!