February 2023

Stand Out from The Crowd: How your Bespoke CRM can Nurture your Company Culture

When it comes to attracting new talent to your business you need to stand out from the crowd. Why should a prospective new team member choose your business over others?

Showing off your company culture can be one of the best ways to stand out from the crowd. And to do that publicly, you need to embed your company culture in your website, social media, blogging and news updates.

So how does a CRM fit into developing and showing off your company culture? Well, the Lunar Team have gathered some insights for you…

Celebrate success

Encouraging success through praise and a bonus structure, and even putting out success stories through marketing communications can all be done through a bespoke CRM solution.

With your bespoke CRM’s robust reporting features, you can gather detailed insights on employee performance and use that data to structure praise. You can also make use of these reports to highlight areas of improvement and offer support in those areas, ensuring your team feels both valued and listened to.

So encouraging and celebrating success couldn’t be easier with a bespoke CRM solution.  

Make and keep promises

Ensuring your team have the right tools in place to deliver on promises made to customers can have a huge impact on your company culture. Company culture isn’t limited to your office and your employees, it also relates to your customers. One effective way brands are engaging with their customers is working collaboratively, and taking on board customer feedback.

Enabling your team to communicate effectively with your customers, gather feedback and implement it can demonstrate your brand’s commitment to customers. A bespoke CRM solution allows your team to engage with customers, track progress and easily collaborate between departments.

Allow for role customisation

Allow team members to make the most of the roles and develop within them by enabling news ways of thinking and working. With a bespoke CRM solution your team can easily integrate third party applications to customise the way that they work.

This level of personalised evolution within roles will enable your team to work efficiently towards their goals, while feeling valued and trusted to work in ways that best suit them. And with all third party tools integrated directly into your CRM solution, efficiency will get a nice boost too.

Brings people together

Of course, company culture is nothing without the people who spend forty plus hours a week living it – which brings us to our final point. Using Cloud technology, a bespoke CRM offers up new avenues for employee communication, no matter where they are in the world.

Sharing information and keeping people up to speed with what the company is doing and what the customers need is a perfect way to ensure that everybody is engaged with the organisation. From this engagement, a recognisable company culture can emerge, no matter where your people are – and it’s that culture which will keep them close, even when they’re continents apart.

Do you want to nurture your company’s culture and stand out from the crowds? See how Lunar’s bespoke CRM solution can help for yourself - get in touch for a free demo today