February 2023

Reporting to You: How Your Bespoke CRM’s Real-Time Reports Can Boost your Business

Having all of your sales, marketing and customer data in one place with a bespoke CRM solution isn’t just efficient – you can use it to do some powerful report building. And you can do it all at the click of a button.

Your bespoke CRM solution can build real-time reports that can do anything from tracking marketing campaign performance to measuring ROI. You can use this to adapt and improve your marketing efforts, identify success and focus your business efforts.

So let’s take a look at some of the most powerful reports you can build with your bespoke CRM solution…

Profitability Reports

Figure out exactly where your cashflow is coming from and how to keep it coming. 

Profitability reports will show you which customers are bringing in the biggest revenue for your business. By using your bespoke CRM to create a profitability report you can determine which of these customers are most likely to continue brining in revenue.

Sales Cycle, Forecast and Conversion Reports

While sales cycle, forecast and conversion reports are three separate reports, it can be more insightful to take a holistic view of the three together. Luckily with a bespoke CRM solution you can do just that.

Sales cycle reports will depict the average duration of your sales loop, from lead capture to close. This report will also demonstrate the variables that affect your sales funnel, so you can tweak your efforts to ensure that your sales loop closes as quickly as possible.

Sales forecast reports are used to project future revenue. By analysing current leads, opportunities and conversions alongside your sales loop, your sales team can predict income for your business – usually a sales forecast report is best done on a monthly or quarterly basis.

Conversion reports will provide you with an average of how many leads are converting to sales. This is a crucial part in any closed loop campaign, analysing leads from how they were acquired to how they were converted, and the steps in between. You can use this data to focus your efforts on leads that are more likely to convert in to sales.

CRM Pipeline Reports

Pipeline reports will show you how your leads are progressing on the journey to conversions. You can use a pipeline report to inform your sales forecasts, helping your marketing team set quotas by analysing pending opportunities.

Goal Progress Reports

Finally, you want to use goal progress reports to measure how your campaigns and sales data are performing against your predicted goals. The reports will vary greatly depending on department – your sales team will measure against revenue and your marketing team against MLQs. With your bespoke CRM you’ll be able to update your goal progress reports in real-time with the data gathered by your CRM, and embedded in to your dashboard so that every member of your team is on the same page.

Try a bespoke CRM solution that can build powerful reports for your business. Get in touch to request a demo of Lunar CRM, with extensive integration possibilities, or take a look through our website to find out more.