One Size Fits All: How a Bespoke CRM Can Give Your Business the Happily Ever After It Deserves

Finding a great CRM which fits the size of your business can feel a bit like hunting for the owner of a certain glass slipper; it’s elusive at best and downright frustrating at worst. But there’s no need to fret: Team Lunar has the solution you need for a truly fairytale ending. So give up the search your one true CRM tool – because a bespoke solution is all you need, whether you have a…

…Small Business…

A bespoke CRM is the perfect way to kick-start your business’ growth by nailing down some key ideals in the early days – such as customer service, sales records and so much more. On top of that, you’ll be able to launch your data collection from near enough day one, providing a comprehensive and fluid report of your business’ successes and areas for improvement over its entire lifetime – all the way from ‘Once Upon a Time’ to ‘The End’.

You’ll also be able to track your performance and activities and make better informed decisions that will push your business into the big leagues. Such decisions could include hiring staff; with reports on areas of strength and customer feedback, you’ll be able to narrow down the profile of who you’re looking for with far more ease.

…Growing Business…

A bespoke CRM is many things, including flexible. Unlike many off-the-shelf solutions which focus on a specific target market, a bespoke tool is built specifically to your business and wherever it is in its current growth. It can be built upon and expanded as your team grows around it, re-shaping to fit the changing needs of your organisation and its people. You’ll also find tackling specific issues growing businesses face – such as remote working, boosting profits, and exploring marketing needs – far easier with such a tool to keep you grounded.

Of those issues mentioned, remote working has become one of the most contentious among employees, as a greater acceptance of the practice has got everyone demanding a piece of the action. When your CRM solution is accessible from anywhere in the Cloud, collaboration really isn’t an issue, allowing you to seamlessly connect your teams wherever they are.

…Or a Well-Established Business!

Thanks to Cloud-based connectivity and third party integration capabilities, Lunar’s bespoke CRM solution in particular is just as home with a large organisation as it is with a startup. By bringing together the apps your team are most used to and find value in, the CRM can be scaled up or down to match your business’ requirements.

But it’s not just app integration which provides a draw to larger businesses. Creating reports is a time-consuming and tedious process (even if some people don’t admit it, they’re definitely thinking it). Instead of sifting through a large business’ truckloads of data by hand, a bespoke CRM can instantly pull reports from various timeframes and covering the most pertinent details, almost like magic!

One size really does fit all – which wouldn’t have been good for Cinderella and her glass slipper, but when it comes to your bespoke CRM solution, we’d consider that a win. If you’re interested in finding out more about how Lunar’s bespoke CRM solution can be tailor built to your business’ size, then please don’t hesitate to get in touch to arrange a free demo!