July 2017

One Click to Success: How Dialler Integration Can Keep the Telephone Relevant

Despite the takeover of email and social media, when it comes to communicating with customers, the telephone remains an important aspect of any business. That’s not to say, however, that it doesn’t need a little boost to stay ahead of other forms of communication. That’s why so many businesses are turning to dialler integration with their bespoke CRM – and enjoying all the benefits it comes with.

Save Money & Money

By using dialler integration, businesses can achieve that all-important goal of reducing their expenditure. That’s because dialler integration reduces the number of misdialled numbers. In addition, integration can lower the cost of telecommunications equipment, serving as a more cost-effective solution.

It’s not just money that’s being saved, either: not having to deal with misdialled numbers enables your team to streamline the calling process. What’s more, clicking a telephone number instantly calls the customer – there’s no need to touch your telephone – making every precious second count.

Improved Business Overview

Another reason dialler integration is becoming so popular is the additional overview of the business it provides. As Team Lunar knows from developing our own bespoke CRM solution, the right CRM can empower businesses to make better decisions, inform strategies, and show live performance tracking from across the organisation.

With dialler integration in the mix, teams can instantly access a customer’s entire call history – including length, outcome, and even the call recording. This provides unparalleled insight into what’s happening in your customer relationships, as well as allowing employees to stay informed at every level.

Overall Better Communication

It’s not hard to see why dialler integration is being so heavily touted; it’s truly a 21st century upgrade for the humble telephone. But aside from all the talk of bespoke CRM tools and integration, it’s important to note the effect dialler integration has on customers – the people your business has set out to help.

With better access to live reporting and much more streamlined information sharing, teams can give customers a smoother experience with the business. Rather than missing out on information or sending customers in circles for an answer to their question, teams can use their combined data to do their customers justice. What’s more, all that extra time and money can be reinvested back into the business to benefit customers with new services, improved customer relationship management, and savings.

So, whether the telephone remains an integral part of your business, or you’re looking for a way to keep it relevant in the 21st century workplace, dialler integration into your bespoke CRM solution is an absolute must. But don’t just take our word for it: get in touch to arrange your free demo of the bespoke Lunar CRM!