January 2023
Keep Track: Our Guide to Customer Tracking and 3 Ways to Track Customers Effectively
When it comes to identifying opportunities, challenges and customer sentiment, the importance of customer tracking can’t be understated.
You can gather better insight on your customers by tracking data like traffic channels, email metrics, support tickets and communications. This customer tracking data can enable you to:
- Improve customer support
- Improve product development
- Improve marketing campaigns.
Tracking your customers effectively
So we understand the benefits of customer tracking for your business and customer experience with your business. But how can you track your customers effectively? Here are our three ways to effectively track customers…
1 - Track email performance
This is one the most direct ways to identify how your customers engage with your business. Track metrics like open rate, link clicks and click-through, bounce rate and unsubscribe rate. Your sales team can use this customer tracking data to improve a customer’s journey based on their previous actions, and how the customer journey can be improved across the entire campaign. This data can also be used to identify when customers are ready to buy.
2 - Communication tracking
By keeping a record of every customer communication in your CRM data, you can identify a lot of useful information regarding your customer’s history. Your sales team can use this data to measure customer responsiveness, identify successful communications and identify warm leads that are worth following up with.
This can be a real time saver for your sales team, allowing them to identify only warm leads that are worth responding to, and improve communications to continue attracting warm leads.
3 - Purchasing history
Gaining insight into customer spending habits can help identify customer needs. This can enable your sales and marketing teams to develop a more personalised customer experience, such as providing discounts for customers that frequently buy the same products. It can also be used to raise customer awareness of ongoing and upcoming sales relevant to their purchasing history.
Identifying popular products through customer purchasing history can also be used to identify products that may worth discontinuing, not to mention identifying popular products.
Why should you use customer tracking and how can Lunar help?
Customer tracking enable your team to identify how your audience interacts with your brand across various touchpoints. This allows your team to build customer personas, allowing them to improve overall customer journey, optimise marketing strategies and even improve pricing and competitiveness.
So how can Lunar CRM help? With our powerful built-in accounting features, real-time reports and third part integration, you can have ultimate control on monitoring and tacking your customers in as much depth as you need to improve your customer journey.
Want to find out more about how Lunar CRM can help your track your customers and improve their interactions with your business? Get in touch to learn more and try a free demo!