May 2023

Bouncing Around: Email Bounce Rate and Its Impact on Your Sales

As a business owner, you're always looking for ways to increase sales and grow your customer base. One of the most effective ways to do this is through email marketing. However, if your emails are not reaching your subscribers' inboxes, you won't be able to generate leads and sales. This is where email bounce rate comes into play.

Email bounce rate refers to the percentage of emails that were not delivered to your subscribers' inboxes. This can happen for various reasons such as the recipient's email address no longer exists, their mailbox is full, or your email was flagged as spam. A high email bounce rate can negatively impact your email deliverability and your sender reputation, which can ultimately hurt your sales.

Why Emails Bounce

There are several reasons why emails may bounce, and it's essential to understand these reasons to improve your email deliverability. Here are some common reasons why emails may bounce:

1. Invalid Email Address: This is the most common reason for bounced emails. If the email address you're sending to doesn't exist or is invalid, the email will bounce.
2. Mailbox Is Full: If the recipient's mailbox is full, your email will bounce back. In this case, the recipient needs to clear their mailbox before they can receive new emails.
3. Blocked by Spam Filters: If your email contains certain keywords or phrases that trigger spam filters, it may be blocked and bounced.
4. Server Issues: Sometimes, there may be issues with the recipient's email server or your email server, which can cause emails to bounce.
5. Sender Reputation: If your email sender reputation is poor, your emails may be flagged as spam and bounced.

By understanding why emails bounce, you can take steps to reduce your email bounce rate and improve your email deliverability. Using a reliable CRM system like Lunar CRM can help you stay on top of your email campaigns, maintain a clean contact list, and avoid spam traps, ultimately improving your email deliverability and increasing your chances of generating leads and sales.

How Lunar CRM Can Help with Email Bounce Rate

Lunar CRM is a powerful customer relationship management software that can help you reduce your email bounce rate and increase your email deliverability. Here's how:

Keep Your Contact List Clean

Lunar CRM allows you to manage your contact list efficiently. You can easily remove inactive subscribers or those who have bounced in the past. By keeping your contact list clean, you'll reduce the chances of your emails bouncing, and you'll also improve your sender reputation.

Use Email Verification

Using Lunar CRM’s Rules Engine you can distribute leads and set up email verification. This means that before you send an email, Lunar CRM will verify the email address to ensure it is valid and active. By doing this, you'll reduce the chances of your emails bouncing and increase your email deliverability.

Avoid Spam Traps

Spam traps are email addresses that are used to identify spammers. If you send an email to a spam trap, it can negatively impact your sender reputation, which can ultimately hurt your sales. Lunar CRM helps you avoid spam traps by monitoring your email list and identifying any email addresses that could be spam traps.

Monitor Your Email Bounce Rate

Lunar CRM provides you with detailed reports on your email bounce rate. By monitoring your email bounce rate, you can quickly identify any issues and take action to reduce your bounce rate.

Keep the Email Bounce Rate low with Lunar CRM

Email bounce rate can have a significant impact on your sales. With Lunar CRM, you can reduce your email bounce rate and improve your email deliverability, ultimately increasing your chances of generating leads and sales. Try Lunar CRM today and see how it can help your business grow!

Want to keep those email bounce rates low? Why not try a free demo of Lunar CRM to see how we can help? Get in touch to find out more!